Front of a Weston theatre at dusk after rain: the glowing yellow W mark on a dark facade, a lit glass lobby and people walking toward the doors

Weston Theatres

Worth the trip out.

Client
Weston Theatres
Services
Brand Strategy
Visual Identity
App Design
Year
2026
Category
Brand & Digital Product

Overview

Weston was building its own app and ticketing. I designed it and refreshed the brand to match.

The Challenge

Buying a ticket was clunky, and the brand looked dated.

The Approach

Start with the moviegoer: fix buying first, then the brand.

The Solution

A faster app and a cleaner brand, built as one.

01 / Strategy

Make going out easy.

Streaming is easy. Going to the movies should be too.

  1. 01

    Quick to book

  2. 02

    Same everywhere

  3. 03

    Warm, not corporate

02 / The Mark

A sign you can spot from the lot.

A W that reads like projector light. It works on a phone and lit up on a building.

Weston Theatres logo: a yellow W mark and wordmark on near-black

03 / Color

Popcorn Yellow leads.

Warm marquee yellow, grounded by deep blue and near-black.

04 / In the World

Same sign, every town.

One lit W and one poster system at every location.

Three-quarter view of a Weston theatre at dusk, the lit yellow W high on the dark facade as moviegoers walk in
A theatre storefront window with Weston film posters

05 / The App

Tickets, minus the hassle.

Pick a movie, pick a time, pay. Your ticket’s in your wallet.

Three phones showing the Weston app home screen, a movie detail page and a ticket in the wallet

06 / Brand Guidelines

Easy to get right.

A brand book so every team applies it the same way.

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